UNICEF's corporate partnerships

Why UNICEF

Benefits of partnering with UNICEF

© UNICEF/ HQ99-0635/Giacomo Pirozzi

IRAQ: Naim Hauras, 70, hugs grandson Maytham Sadeq, 6, at Al-Zahra'a Primary Health Care Centre in the Kadhumiyali section of Baghdad, the capital where UNICEF supplies oral rehydration salts (ORS), drugs and equipment.

UNICEF offers corporate partners a unique opportunity to align with the world's leading and most respected children's organization to ensure the health, education, equality and protection of all children is advanced.

Recognizing that the private sector can be an important partner in addressing problems confronting the world’s children on many levels, UNICEF enters into alliances with companies that are characterized by shared agendas that leverage each organization’s collective strengths.

The most successful corporate partnerships are multi-faceted and integrated into a company’s public affairs, philanthropic, marketing and communications strategies. There are many ways to shape a high-impact partnership. Activities may range from sponsoring international, regional and national events to developing multi-stakeholder partnerships to investing in multi-year grants that support UNICEF’s core programmes.

By partnering with UNICEF in cause marketing, corporations can build brand awareness, enhance retail, client and customer relationships, and increase sales and market share.  Strategic grants and contributions can support programmes aligned with the company’s interest and core competencies, involve employees in several ways such as through giving and matching gift programmes, and leverage gifts in-kind. 

UNICEF can offer communication and PR support through the following assets: well-known Ambassadors and Supporters of UNICEF; global and national communications networks, websites, donor magazines, and mailings. Some partnerships have been highlighted in corporate card brochures, at VIP events, through direct mail and in email newsletters.